The Clean Kumbh is a project driven by The Bhumi Project at the Kumbh Mela 2015.
The Kumbh Mela at Nasik, starting August 15th, is the world’s largest gathering of humans and Clean Kumbh serves as the sandbox for a new unprecedented intersection of religion, high-technology and academia, all driven by a start-up approach with the singular focus on keeping the environment clean.
Partnering with the highly impactful MIT Kumbhathon initiative, the on-ground activity during the Mela will involve a multi-channel campaign to ignite people's minds towards Solar. A Miss Call given to 080 3063 6556 will allow people to enter in a contest to win a free Solar Lamp. 1000 such lamps will be distributed during the two month long festival.
Moreover, multiple local media platforms are parntering with this cause.
With the support of Hindu religious heads like Pujya Swami Chidanand Saraswati and His Holiness Radhanath Swami, among others. over the next month and a half, anywhere between 50 and a 100 million people will be exposed to the benefits of Renewable Energy solutions.
The Clean Kumbh campaign aligns with the Clean India campaign by culminating with an actual on-ground clean up of the Kumbh Mela grounds at the end of the holy month.
This initiative will be further enhanced by the visit of Yeb Sano, who is on pilgrimage from The Phillipines to Paris in an effort to raise awareness about the environment and humanity’s responsibility to care for the planet. He is stopping en-route at areas affected by climate change and praying with affected peoples. He will also be visiting climate friendly energy solutions like the solar farms in Gujarat inaugurated by PM Modi.